With any new software, there’s a need to provide your audience with an overview of what your product is/does and why/when it’s valuable. This type of video can be used as an overview introduction, deeper dives into features or even as tech support self-help content. Short of trying it out themselves, or being shown in person, a video demo is the best way for them to understand. It’s just ‘show and tell’. By using quality voice-over and visuals in a concise way, you can very quickly give them a high level overview of your app or software product.
I’ll provide a few valuable best practices but first, for context, here’s an example of a recent overview video we did for video advertising platform Tube Mogul.