Chipolte wins the ‘awesome award’ for brand content with their new “Farmed and Dangerous” video series. It’s good entertainment that communicates the core values of the brand and creates a positive brand image. Check it out:
They undoubtedly had a huge budget but we can all learn from the example. Simply put: Brand content works.
I think any company can create affordable and effective video brand content. Just as long as you understand and respect your audience and create content at that intersection of your company’s interest and the audience’s, you can create value for both.