Video is now being used effectively (and in really cool ways) as backgrounds on websites, like the example above from Kickstarter. Thanks to advances in HD video, compression and web technology like HTML 5, the impact of video can be used in ways like never before. To be clear, we’re talking about using video as a background, not just embedded. This is kinda a big deal.
To help get a handle on what’s possible, here’s a link to a great selection of cool websites that use video as a background element in the design. Go ahead, check it out, then come on back…I’ll wait.