Wall Street is in need of a little Austerity, at least that’s what the marketing company responsible for launching “Austerity” wine thinks! Benson Marketing Group hired Digital Accomplice to help produce a publicity stunt viral video to help build some buzz around Cecchetti Wine Company’s new wine. The video below was to accompany a campaign of advertisements in mass media and trade publications, press outreach and other more traditional marketing methods. The addition of a web video to help build buzz is a new option that has big potential that is just now starting to be tapped.
Digital Accomplice Blog
San Francisco Video Production prices are steep because San Francisco ain’t cheap. It’s one of the most expensive places to live in the country…and therefore high quality video production is also a bit more expensive here than elsewhere. While there are many young creative people in San Francisco with cameras and laptops, most real professionals in the video production business tend to have a few years under their belt. Why? It’s because there are so many technical and creative aspects to this dark art we call video production that it takes many years to perfect them to the point where you can be a valuable and reliable production service provider. More often than not, video projects call for professionals who can bring different dimensions of experience to the inherently chaotic process of video production and deliver under pressure.
To help clients understand video production prices in San Francisco, I thought it would be very helpful to outline the different aspects of video production and how they may come together on your next project. Ideally this will help you budget and resource more effectively and help your project be better and more effective while still helping you get the most bang for your buck.
Silicon Valley is overflowing with companies trying to tell the world about their great ideas. Granted, not every idea is as solid as “Laser-Bears”, it seems there’s room for others as well. But, it’s a crowded marketplace and very noisy. There’s a few issues that stand out where video can help:
- Getting Noticed
- Building Trust
- Understanding the Products
- Creating Demand
In this post, I’ll explore each of these…
Using video to market software is no-brainer. That’s my expert opinion and there are a few great reasons why:
- Video allows you to quickly and concisely deliver the high-level value proposition of your software.
- Video can engage viewers & build excitement: helping to make the purchase decision emotion-driven
- Video promotes your software product or service and explains it’s benefits all 24 hours a day and with global reach, just like a virtual sales force. In fact Sales Force claims that their video content gets 7.5k views a day, which equates to 46 hyper-efficient sales reps (doing the math: If you only got approx 160 views a day that would equal one full-time sales rep!). Don’t believe me, check out the video
June 7th, 2012 – Digital Accomplice, Inc. is proud to announce a partnership with renowned Oscar Award winning Swiss artist H.R. Giger* (ALIEN) and HD Interactive, Inc. to launch an upcoming ground-breaking mobile application created by innovative UK Producer Stewart Jamieson.
Prepare to enter the world of H.R. Giger like never before.
Based on the nightmarish works that revolutionized film, design and the fine art world this innovative app promises to appeal to the sci-fi world, Giger fans and those who are ready to take a step into the universe of the Godfather of “Bio-mechanics”.
San Francisco is overflowing with techy startups with innovative products that need some ‘splainin’. Since Digital Accomplice is based here, many of my clients are those developers. Many already have a cool product, snappy website, and even a clever elevator pitch – but still have difficulty explaining their product in a way that everyone gets it. This is a prime example of where video can do the heavy lifting and make a complex offering easily digestible. It usually takes some time to craft an elegant way to show-and-tell a product effectively to the audience, but once you have it this video can be working for you 24/7 — and likely for months and even years!