If you have a product or service that you are considering promoting with video, this post is for you: Jackpot! Video can be your best ticket to showing the world your product, what it does and why they care. Let’s linger on that last one for a moment: Really, why should they care? Seems pretty important doesn’t it?! But to even get the chance to tell them why they should care, you’ll need to get past their defenses. We are all bombarded with ads, messages & noise 24/7 and if all they need to do is click away, you’ve missed your opportunity to tell your story…
Digital Accomplice Blog
Video is now being used effectively (and in really cool ways) as backgrounds on websites, like the example above from Kickstarter. Thanks to advances in HD video, compression and web technology like HTML 5, the impact of video can be used in ways like never before. To be clear, we’re talking about using video as a background, not just embedded. This is kinda a big deal.
To help get a handle on what’s possible, here’s a link to a great selection of cool websites that use video as a background element in the design. Go ahead, check it out, then come on back…I’ll wait.
Fear is the enemy! There’s really nothing to be scared of. You too can start promoting your business with video. Here’s a survival guide to make sure you can slaughter your competitors and avoid any horrifying surprises…Adapt and Survive!
Video is a powerful, high-engagement tool for your marketing mix. A quick search online will typically reveal a whole boat-load of video content for just about any sector and topic. If that’s not your content, it’s probably the competition’s -Yikes! As you begin your journey into video-land, you might find yourself scratching you head a bit. While video content creation for marketing can be straightforward, this checklist is designed to help you make sure you’ve at least considered all the key points that might come into play…
In video production, it’s very helpful to look at the work of others to learn some hard-won lessons – hopefully without making them yourself! I’m going share an overview of 3 recent projects we produced and include some take-aways to help your own productions go more smoothly.
EXAMPLE 1: The Verizon Cloud Story
Overview: The Verizon Cloud story consisted of a 6-day shoot in 4 towns, with 2 cameras and a 6-person crew…
Good news! If your company is creating webinars, you’re already sitting on a goldmine of valuable content that your customers are hungry for. By summarizing the key points that are made in your existing webinars, you can do your audience a service. Not everyone has the time to sit through a 1 hour webinar, no matter how valuable. By making it available to even more people in different formats, you widen your potential impact and gain SEO value as well. You might expect that this additional work would be too challenging but take a look at this simple example of how one company Hinge Marketing is repurposing their content into helpful video summaries:
Now, I’m biased. I create video content all day so there are things I’d suggest for the next episode like lowering the music and getting a lavalier microphone for better sound, but the core idea is there. Again, all you are doing in this case is summarizing the content you are already creating. It’s easy to see how you could knock out several episodes in a matter of minutes as well.