With recent news that 87% of tech companies are looking to hire in 2013, it’s understandable that many companies are struggling to attract top-level talent for their business. In order to differentiate themselves, firms are finding that recruitment videos are one of the most effective ways to emotionally connect with candidates and give them an inside look at their vibrant business culture. In this post, we’ll explore how recruitment videos can be the solution to hiring high-demand leaders and securing the future of your company.
Digital Accomplice Blog
Video is the perfect format to ‘show and tell’ what your event will offer, especially if it’s footage of previous similar events. Nothing beats seeing, hearing and virtually experiencing what it will be like to attend your event. Consider the alternatives: email, phone calls, posters, billboards, flyers, a radio spot, a tour? Out of all the qualities each format offers, video basically combines and multiplies the effects of all of the options.
Even if it’s your first event…
Brand Content is the new champion of marketing. We’re all bombarded with messages, it’s too much noise. At the first hint of interuptive and unwelcome ads, we tend to tune out. It’s a coping mechanism. Companies still need to get their messages out…
Video customer testimonials are the magic bullet, just about the perfect tool for marketing and selling with online video. Sure, there are lots of ways to effectively use video for marketing, but few have the ‘slam-dunk value’ of having your customers explaining how you helped them. It’s all too easy for a company to toot their own horn, but customers typically have a much higher trust factor. That’s exactly why companies like Yelp are so helpful. People trust referrals, they help sell. Consider how heavily you might have relied on the experiences of others to inform your purchasing decisions.
As long as the testimonials are authentic and clear about the results of working with/purchasing from your company….
Video is the perfect format for products. Products are real: you can see them, touch them and video is a visual format, allowing you to ‘show and tell’ just about anything anyone needs to know about your product.
The advantages of product videos….
Find out what it takes to produce online video that drives new business and builds your brand.
