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Can you predict what AI search will recommend?
No. Google personalizes AI search results based on your Gmail, calendar, photos, and YouTube views, so two people running the same query get different brand recommendations. Quick Answer Google now personalizes AI search results based on the rest of your Google account. Personalization data sources include Gmail, calendar, Google Photos, and YouTube views. Anyone selling AI visibility tracking software is lying, since the same query returns different results for different use
Dane Frederiksen
May 33 min read
How do you measure AI visibility for your business?
The gold standard is a free-form "How did you hear about us?" text field on your contact form, analyzed monthly with AI to spot ChatGPT, Claude, Google, and Perplexity as referral sources. Quick Answer Add a free-form text field, no drop-downs, on every point of intake (contact form, call center, email). Use AI to analyze the responses every month and look for ChatGPT, Claude, Google, Perplexity, DeepSeek, and Qwen. If the count of AI-sourced referrals is zero, your GEO strat
Dane Frederiksen
May 33 min read
Audit first. Adrian Dahlin on GEO and video.
Adrian Dahlin runs searchtosale.io, an SEO and GEO agency. He spent a decade in marketing and data science before founding the firm three and a half years ago. We talked about how to use video to get cited by AI search engines, and why you should not pick a channel before you run the audit. Key Takeaways Run an AI visibility audit before betting your strategy on any single channel. Tools like Peec, Profound, and Gumshoe show which domains AI cites for your prompts. AI engines
Dane Frederiksen
May 26 min read


Why CEOs Need Scripted Answers in the AI Search Era
Jessica Hennessey, founder of Resonate Online and BetterSites, was asked one direct question: what does a CEO need to know about using video to show up in LLM results? Her answer flips standard video advice on its head. Key Takeaways The CEO needs to know the answer before the camera rolls. Not improvised. Written answers, memorized or read from a prompter, are what get pulled into AI search. Off-the-cuff sounds natural but produces messy transcripts that LLMs skip. A telepro
Dane Frederiksen
May 24 min read


LLMs Are Lazy. Jessica Hennessey on Microdosing Video.
Jessica Hennessey is the founder of Resonate Online and BetterSites, a platform that helps companies show up in LLM-driven search. She sat down to talk about why LLMs are lazy, why CEOs need to script their video answers, and how to break long interviews into citation-ready clips. Key Takeaways Jessica Hennessey founded BetterSites, a platform that helps companies appear in LLM answers. LLMs don't summarize. They pull pre-packaged Q&A pairs from transcripts, so feed them read
Dane Frederiksen
May 25 min read


3-Person Team. Zero Slop. Todd Fairbairn on B2B AI.
Todd Fairbairn runs marketing and brand at Emotive Mobility, a B2B automotive supply chain company. He sat down to talk about how a tiny team uses AI without diluting the brand, what he learned at Ford, and why B2B needs more humanity, not more polish. Key Takeaways Todd runs marketing for Emotive Mobility with a 3-person team in a space that usually hides behind white papers. He calls lazy AI content "slop" and uses AI to gut-check work, not to write it. His plan: take one 2
Dane Frederiksen
May 15 min read
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