01
Plan the belief
Buyer question, deal stage, proof burden, and the one number this needs to move.
Grow visibility, trust and pipeline with video.
Your buyers ask AI before they ask you. We help B2B companies show up in those answers — and turn views into pipeline.
Free · One-page report · 5-day turnaround
The 3-minute story behind a $5M federal grant.
Small team. High-touch work. Accepting 4 clients per quarter.
Dane Frederiksen — Founder, Digital Accomplice
30 years in video — National Geographic, USA Today, Discovery, Adobe, Twitch. 1,000+ on-camera interviews.
Trusted by
TubeMogul
Sound familiar?You've tried video.
You've tried video.
It didn't move one deal.
You hired a freelancer, bought an AI tool, or pulled it in-house. The videos looked fine. Pipeline stayed flat. Now you're wondering if video actually works in B2B.
You copied what's working for competitors. It didn't work for you.
We see this all the time. You focused on the video deliverable — not the strategy before it, or the distribution plan after.
You became the video department by accident.
Nobody hired you to source editors, chase approvals, or defend last quarter's pipeline gap. Somehow you're the one running this anyway.
You know video should work. You just can't prove it to your CFO.
You've shipped videos in a dozen formats. Some got views. None of it cleanly maps to pipeline — so every QBR, you're defending a line item the finance team wants to cut.
Founder · Oakland
Dane Frederiksen
Read Dane's story→
We've been here.
We've watched companies burn $50K on video that closed nothing.
Companies with real expertise shouldn't lose deals to whoever gamed the algorithm. So we rebuilt the model. Every asset we create starts with one question: does this earn an AI citation, move a deal, or build measurable brand visibility? If it can't answer that, we don't produce it.
DF
Dane Frederiksen
Founder & Creative Director, Digital Accomplice
Straight answers
The three things you're already wondering.
No need to scroll to the FAQ — here's the short version, up front.
We've tried video before and it didn't move anything.
That's most of our clients. The difference: we don't shoot until we've answered one question — does this earn an AI citation or move a deal? If it can't, we don't make it.
How do we prove ROI to our CFO?
One number: AI citation share. How often AI engines cite you instead of your competitors, tracked monthly on a scorecard your CFO can read. We layer onto your existing measurement, and the full attribution stack is in the FAQ below.
How much of our time does this take?
Three to five hours a month. One half-day shoot, async script approvals, one review call. We handle strategy, production, edit, and distribution.
Why us
You've tried video before. It didn't move a deal.
That's because most shops are order-takers — they shoot what you ask for and hand it back. We picked a lane fifteen years ago and stayed in it: strategy first, built for AI search. Here's what that buys you.
- 01
B2B tech focus
We don't shoot weddings. We don't shoot fashion. Just B2B SaaS, AI, and infrastructure — 600+ videos shipped.
- 02
Small studio, senior bench
Dane Frederiksen leads strategy and direction. The crew is hand-picked per project from a network of operators who've shipped at Twitch, Adobe, TubeMogul, and IBM. No agency hand-offs, no junior B-team.
Meet the team → - 03
GEO + Video experts
We don't just make video — we publish it to rank in ChatGPT, Perplexity, Gemini, and YouTube. Citations, not just views.
- 04
Strategy-first, not order-takers
Most video shops take the order and shoot. We start with strategy — the audience, the deal stage, the number it has to move — and we think about it more deeply, and in the context of AI, than anyone in this space.
- 05
SF Bay Area based
Oakland HQ, peninsula reach. On-site shoots up and down the Bay in a week — not three.
What our clients say
Read full case studies →Long relationships. Repeat work. The proof is the renewal.
“
Clients consistently found the video wrap-ups to be highly effective. Collaborating with Dane and his team enabled our internal team to concentrate on campaign execution without diverting resources to produce videos.
CG
Cristina Gruskin
Ex-Twitch · Sponsorship Sales
“
I can always count on the Digital Accomplice crew as an extension of my own team. They are creative, thoughtful, reliable, and produce top-notch quality work that I am truly proud to showcase.
MM
Mandana Mellano
Ex-VP Marketing · Thinknear
“
Dane's process is seamless and the quality of video is astounding compared to other videographers I've worked with.
SM
Sean McVey
Ex-Blackboard
Built for brands buyers already trust.
National GeographicDiscovery ChannelTwitchAdobeAWSIBMSonyCoca-ColaNeo4jUSA TodayNational GeographicDiscovery ChannelTwitchAdobeAWSIBMSonyCoca-ColaNeo4jUSA Today
AWSIBMSonyCoca-ColaNeo4jUSA TodayNational GeographicDiscovery ChannelTwitchAdobeAWSIBMSonyCoca-ColaNeo4jUSA TodayNational GeographicDiscovery ChannelTwitchAdobe
Coca-ColaNeo4jUSA TodayNational GeographicDiscovery ChannelTwitchAdobeAWSIBMSonyCoca-ColaNeo4jUSA TodayNational GeographicDiscovery ChannelTwitchAdobeAWSIBMSony
Case studies
Customer Case Studies
twitch
$500M+
Twitch sponsorship pipeline supported (10-yr est.)
250+
Sponsorship campaign wrap-ups produced
100+
Brand sponsors supported
10+
Years as their video partner
Before DA
Twitch's Sales Department needed a constant flow of campaign wrap-up videos to close and renew brand sponsorship deals — a market that's grown to $50–140M+ annually for Twitch alone. Production overhead was eating into the time the team needed to be selling.
After DA
We built simple, low-lift processes for Twitch's team to engage video production on demand. The Sales team got back to selling. Every major brand campaign got a polished wrap-up to share with C-Suite and clients — for over 10 years and counting, across 100+ sponsors.
“Clients consistently found the video wrap-ups to be highly effective, as they could effortlessly share them with C-Suite members and key stakeholders. Collaborating with Dane and his team enabled our internal team to concentrate on campaign execution without diverting resources to produce wrap-up videos.”
— Cristina Gruskin — Ex-Twitch
Complete engagement map
One video is not the deliverable. The trust system is.
Most video projects stop when the final file is delivered. That is why they disappear.
We start earlier and finish later: the strategy before the shoot, the source interview, the flagship story, the clips, the transcript, the landing page, the sales follow-up, the AI-search footprint, and the measurement loop.
The video is the source asset. The real deliverable is a complete system your buyers can understand, your sales team can use, and AI answer engines can cite.
02
Capture the source
Expert interview, customer proof, product context, founder POV, and the lines buyers need to hear in a human voice.
03
Build the assets
Flagship video, short clips, transcript, article or landing page, social posts, thumbnails, titles, captions, and schema.
04
Put them to work
Website, YouTube, LinkedIn, sales follow-up, proposal support, investor or partner conversations, and internal enablement.
05
Measure the lift
AI citation share, qualified traffic, self-reported attribution, sales usage, meeting quality, and pipeline influence.
Buyer clarity
Website + AI search
Sales enablement
Before DA
One expensive video sits on the homepage. Sales forgets to use it. The blog says something different. YouTube metadata is an afterthought. AI engines have no clean answer to cite.
After DA
One strategic source interview becomes a connected asset system: a human explanation, a searchable page, short answers to buyer questions, sales-ready proof, and an AI-readable footprint.
Why it matters
Buyers do not need more content. They need the right belief at the right moment. A complete engagement maps each asset to the question, objection, or deal stage it is supposed to move.
Proof anchor
IBM Cyber Campus: one 3-minute story, used everywhere.
The IBM Cyber Campus video replaced 45 minutes of explanation in first meetings, supported a $5M federal grant conversation, and created a proof asset that could travel across meetings, web pages, third-party YouTube pickups, and AI-search discovery.
3 min
replaces the first 45 minutes of explanation
$5M
federal grant secured with $42M+ in motion
3+
third-party YouTube pickups feeding discovery
Our work
Many formats, one process.
Let's plan the content for your business needs.
Here are examples from our team. We wrap each project in strategy, AI integration, and pre-purposing. One production. Months of cited content. Less spend per asset.
Try
Brand film
Source · digitalaccomplice.com
About us · IBM
The hero story. Who you are, who you serve, what you stand for. Put it at the top of every deck.
New
Brand doc
Source · industrialcreativedesign.com
Brand documentaries · Workday
Day-in-the-life films that put real people on camera — customers, students, employees. The protagonist isn't your product; it's the human using it. The format that earns trust without selling.
Story
Source · industrialcreativedesign.com
Customer stories · Cummins/Salesforce
Mid-funnel proof. A buyer like them, getting the result they want. Built for sales-team send-throughs.
Sizzle
Source · a2media.ca
Sizzle reels · A2 Media
The Twitch playbook. Campaign wrap-ups, event recaps, sponsorship decks. Close and renew with one asset.
Case study
Source · industrialcreativedesign.com
Case studies · Uber Eats/Salesforce
Document an outcome. Before / after, in the client's words. The single most-watched asset on most B2B sites.
Demo
Source · a2media.ca
Product demos · Warmly
Show the thing. Screen capture, voiceover, motion overlays. Built to live on a landing page and on a sales rep's laptop.
Where we fit
Find your situation.
The specific spots B2B SaaS, AI, and cybersecurity teams call us in. If one of these is you, we've done it before.
“Our product is technical, and every first call burns 20 minutes on “what even is this?””
One explainer video that does the defining for you — so calls start at “how do we buy,” not “what is it.” (See the IBM Cyber Campus case.)
“Our founder is brilliant but invisible — nobody outside the company knows them.”
We turn one hour of their time into a quarter of authority content that makes them the name buyers — and AI — cite in your category.
“We're invisible in ChatGPT and Perplexity while a competitor keeps getting named.”
A GEO video engine built to earn citations: video + transcript + landing page + schema, all reinforcing the same answer.
“We're Series A/B with no in-house video team — and no time to build one.”
A full outside video department — strategist, director, editor, GEO specialist — for less than the cost of one senior hire.
“We have a back catalog of webinars and podcasts doing nothing.”
We repurpose what you already recorded into shorts, GEO pages, and sales enablement — pipeline from sunk cost.
“Our sales cycle drags — prospects show up to the first call unconvinced.”
Buyer-journey video that does the convincing before the call, so reps spend their time closing, not explaining.
Build in-house vs. work with DA
Hire in-house or hire us (faster + lower cost).
The real cost of staffing a video department for a year — vs. plugging into a team that's been doing this for 30 years.
Build It Yourself
Build it yourself (1 year — SF Bay Area)
- Senior Video Editor$156,000
- Director / Cinematographer$194,000
- Video Strategist$170,000
- Copywriter / Scriptwriter$130,000
- Producer / Account Manager$166,000
- Senior Motion Graphic Designer$192,000
- Gear, software, AI tools$60,000
$1M+
annual cost
SF Bay Area salaries, fully loaded (benefits, payroll tax, overhead). Plus 3 months of hiring, ramp, and turnover risk.
Hire Us (Digital Accomplice)
Plug in. Onboard in 2 weeks.
- Senior Video EditorIncluded
- Director / CinematographerIncluded
- Video StrategistIncluded
- Copywriter / ScriptwriterIncluded
- Producer / Account ManagerIncluded
- Senior Motion Graphic DesignerIncluded
- Gear, software, AI toolsIncluded
$300K
annual cost
That $300K assumes a robust $25K/mo video production budget. No recruiting, no ramp, live in 14 days.
Save over $760K. Start producing in 2 weeks, not 6 months.
Let's talk →Salary figures based on 2026 SF Bay Area senior-level rates (Glassdoor, ZipRecruiter, Payscale), annualized and loaded at 1.35x for benefits, payroll tax, equipment, and overhead. DA cost based on a $25K/mo retainer ($300K/year).
Fit check
Built for some teams. Not for others.
We do our best work in a narrow lane. Here's how to know if we're a match — before you spend a minute on a call.
We're built for
- B2B SaaS, AI, and cybersecurity companies selling to other businesses
- Teams with a real expert — founder, technical lead, CISO — worth putting on camera
- Companies past $1M in revenue, ready for an ongoing content engine
- Marketing leaders who need video to move pipeline — and prove it to the CFO
We're not for
- B2C, ecommerce, or consumer brands
- Pre-revenue or sub-$1M teams without budget for an ongoing program
- One-off video orders — a single hype reel with no strategy behind it
- Anyone who wants a camera-for-hire, not a strategy-first partner
The plan
Three steps. From invisible to cited.
1
Get your free Snapshot
See exactly where AI search ranks you today, and where competitors get cited instead.
2
Build the engine
The 3-week Strategy sprint maps what to make, why, and how it moves pipeline.
3
Win the AI answers
We run the engine. You become the answer buyers and AI engines cite.
Every month you wait, AI engines are learning a competitor's name instead of yours.
Pricing
Simple, plain-English pricing.
Three ways to work with us. Start free, build the engine, then run it at the cadence your strategy calls for. We'll walk you through your exact monthly total on your discovery call.
Free
Free
See how we work — before you spend a dollar.
Three no-cost ways to get a real taste of the work:
- AI Visibility Snapshot — a one-page report on where you show up in ChatGPT, Perplexity, and Gemini. 5-day turnaround.
- Free Video Session — a 15-minute recorded conversation we coach, edit, and caption. Walk away with one finished video to keep.
- Office Hours — live group Q&A every Thursday. Bring one stuck video, GEO, or content problem.
Starter
$8Kone-time
The 3-Week Accelerator.
Build the engine. A custom content strategy around your exact ICP, three high-impact videos you can use immediately, repeatable series concepts based on what your buyers search for, and a roadmap that shows how video moves pipeline. Take the blueprint and run it yourself — or move to Pipeline and we run it for you.
Book a discovery call →Pipeline
Priced on a call
The engine, run for you.
Once the engine's built, we run it at the cadence your strategy calls for: monthly expert interviews turned into long-form video, shorts, GEO landing pages, and a brand-visibility scorecard your CFO can read. Monthly recurring — longer commit, lower monthly rate.
See if we're a fit →Just need a one-off video?
We can do that too. Tell us the scope, we'll tell you the price.
Also available à la carte: AI Visibility Audit ($500), Interview-in-a-Box ($2,500), and one-off video projects (custom quote).
The DA Commitment. If we don't deliver against the goal we set together, we keep working until we do. That's the deal.
FAQ
Everything you're wondering.
The questions we get on most discovery calls. If yours isn't here, we'll cover it on the call.
Ask a question →Three to five hours per month on your side. One half-day shoot, async script approvals, one monthly review call. We handle strategy, production, edit, and distribution. Your team stays focused on the business.
Week one: AI Visibility Snapshot delivered, strategy session scheduled. Week two: 6-month roadmap finalized, scripts drafted. Week three: first shoot. Week four: first three videos live, sales team trained on how to use them.
That's most of our clients. The pattern: nice-looking videos, no strategy, no distribution, no buyer-journey mapping. So we don't shoot until we've answered one question: how does this earn a citation or move a deal? If it can't, we don't make it.
We build a brand visibility score your CFO can actually use. AI citation share tracked monthly across six engines. Self-reported attribution on discovery calls. Last-touch CRM attribution on closed deals. Original research and content value mapped to pipeline influence. We layer onto your existing measurement — we don't replace it.
Yes. Webinars, podcasts, event recordings, raw founder clips — we repurpose them into LinkedIn shorts, GEO videos, and sales enablement. If it fits the strategy, we use it.
A camera operator and an editor can't be the same person doing both well at once — and even if they could, they still can't write the scripts, direct the talent, run the strategy, and build a GEO plan. That's six different skill sets. An in-house generalist gives you execution without strategy. AI gives you speed without a point of view. We bring the full team — strategist, director, producer, camera operator, editor, GEO specialist — for less than the cost of one senior hire.
AI search converts 5 to 6x better than Google. 73% of AI citations come from third-party video. The companies investing in GEO video now will own their category in AI answers for the next five years. Everyone else will be invisible.
25+ B2B teams already building trust through video
Your brand deserves video that shows up.
Get an AI Visibility Snapshot. Find out where you're winning, where you're invisible, and what to fix first. Six months from now, a buyer asks ChatGPT who to trust in your category, and the answer is you.
Free · One-page report · 5-day turnaround
What to include
- GoalWhat revenue motion does this video serve?
- AudienceWho needs to believe what, by when?
- TimingHard deadline or rolling?
- BudgetRange is fine. Helps us scope honestly.