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The GEO Video Checklist

The 19 checks that make a B2B video easy for AI search to find, trust, and cite.

AI search engines now answer buyer questions directly, so fewer people click through to your site. This checklist covers the full job of making a video that AI tools can find and cite: strategy, the video itself, the text around it, the page it lives on, distribution, and measurement. Each section names the team that owns it, so you can hand it out and get moving.

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Who it's for

B2B marketing leaders who want their videos to show up in AI answers, and need a plan they can split across SEO, video, content, web, social, and ops.

3 pages · 2026 · PDF

What's inside

  1. 1Strategy and intent: pick questions buyers really ask
  2. 2The core video asset: answer early, show proof, plan chapters
  3. 3Text, metadata, and accessibility: captions, descriptions, titles
  4. 4Technical placement: the page, VideoObject markup, speed
  5. 5Distribution and amplification: adapt for each platform
  6. 6Measurement and governance: track AI visibility and outcomes

After you've read it

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